GREY NOMAD AWARDS

2023 Questions / Criteria

 

FOR TOUR, ATTRACTIONS, TRAIL AND ALL STAY CATEGORIES EXCEPT BEST DOG-FRIENDLY STAY

 

Overview: Outline for judges your location, and product and experience offering as at today, including the percentage of grey nomad visitors to total visitors. This question is NOT scored and provides judges with important background information. (Max length 800 words / Weighting 0%)

 

1. Products and Experiences

How does your overall product and the experiences that you offer make the lives of Grey Nomads:

1. Happier?

2. Healthier?

3. Safer?

(Max length 1,250 words / Weighting 30%)

 

2. Product and Experience Changes

What changes were made to your product and / or experience offering during the qualifying period (between 1 November 2022 and 1 November 2023)? Why were they made? Were they successful? How do you know? (Max length 800 words / Weighting 20%)

 

3. Proposed Product and Experience Changes

What changes are currently underway* that will be fulfilled between 1 November 2023 and 1 November 2024? Why were they made? What will they achieve? How will you know if you are successful?

*This can include changes in the early development phase, such as with Council for approval or working with specialists or consultants. (Max length 400 words / Weighting 10%)

 

4. Marketing and Promotion

What strategies, channels and messages are used to communicate information to grey nomads? Why are they used? Are they successful? How do you know? (Max 800 words / Weighting 20%)

 

5. Due Diligence

You do not need to do anything for this section. As part of the due diligence process, assessment will also include:

1. How you have communicated through publicly accessible channels that are popular with mature-age travellers, such as Facebook, WikiCamps and your website (Max 0 characters / Weighting 10%)

2. Online reviews through popular channels, such as Facebook, Google and WikiCamps (Max 0 characters / Weighting 10%)

 

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FOR BEST GREY NOMAD DOG-FRIENDLY STAY

 

Overview: Outline for judges your location, and product and experience offering as at today, including the percentage of grey nomad visitors to total visitors. About 35 percent of grey nomads travel with their dog. Please outline what percentage of your guests travel with a dog. This question is NOT scored and provides judges with important background information. (Max length 800 words / Weighting 0%)

 

1. Products and Experiences for Grey Nomads

How does your overall product and the experiences that you offer make the lives of Grey Nomads:

1. Happier?

2. Healthier?

3. Safer?

(Max length 1,250 words / Weighting 30%)

 

2. How You Cater for Dogs

Outline the ways in which you make travelling easier, more comfortable and more enjoyable for Grey Nomads who travel with their dog, and the dog itself. Consider your dog-related facilities and services. This could include, but is not limited to, walking tracks, exercise areas, poo bags and bins, welcome packs, treats, special sites or areas, rules around inclusion, and / or pet sitting services. (Max length 800 words / Weighting 20%)

 

3. Your Stand-out Dog-related Offering

What is the one thing that you do, provide or offer that makes you a stand-out among RV camping places that are dog friendly? Why is this exceptional? (Max length 800 words / Weighting 20%)

 

4. Marketing and Promotion

Outline the ways in which you promote that you are dog-friendly and explain why you use these specific channels. Are they successful? How do you know? (Max 400 words / Weighting 10%)

 

5. Due Diligence

You do not need to do anything for this section. As part of the due diligence process, assessment will also include:

1. How you have communicated through publicly accessible channels that are popular with mature-age travellers, such as Facebook, WikiCamps and your website (Max 0 characters / Weighting 10%)

2. Online reviews through popular channels, such as Facebook, Google and WikiCamps (Max 0 characters / Weighting 10%)

 

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FOR BEST GREY NOMAD FRIENDLY TOWN (NEW)

 

There are only two questions to answer for this Award.

 

Overview: Provide an overview of your nominated town, including its location, population, industry sectors, key tourism promotion mechanism / organisation and social tags, and brief history. This question is NOT scored and provides judges with important background information. (Maximum response length 500 words)

 

1. Key question

Outline what makes your town a must stay and play place for mature-age RV travellers?

Consider aspects such as stay options, play options, food options, visitor services, and town facilities that make life happier, healthier and safer for mature-age RV travellers. This could include, but is not limited to, public amenities, long vehicle parking, high-season overflow, dump point and potable water. (Max length 800 words / Weighting 80%)

 

2. Due Diligence

You do not need to do anything for this section. As part of the due diligence process, assessment will also include:

1. How the town has been promoted through social and publicly accessible channels that are popular with mature-age travellers, such as Facebook, WikiCamps and your website. This assessment will include the degree to which you engage with visitors and potential visitors online.  (Max 0 characters / Weighting 10%)

2. Online reviews through popular channels, such as Facebook, Google and WikiCamps (Max 0 characters / Weighting 10%)

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FOR BEST GREY NOMAD FOODIE EXPERIENCE (NEW)

 

Overview: Outline for judges your location and offering as at today, including the percentage of mature-age visitors to total visitors. This question is NOT scored and provides judges with important background information. (Max length 800 words / Weighting 0%)

 

1. Exceptional You

Outline what makes your foodie experience a must-do for mature-age travellers? (Max = 600 words / weighting 15%)

 

2. Products and Experiences

What facilities and amenities do you provide that make the lives of mature-age visitors healthier, happier and safer? (Max = 1,000 words / weighting 25%)

TIP: Show judges that you are mindful of the physical and emotional wellbeing of the older traveller by matching your offerings with the nominated aspects i.e. happier, healthier, safer.

 

3. Product and Experience Changes

What changes were made to your public offering during the qualifying period (between 1 November 2022 and 1 November 2023)? Why were they made? Were they successful? How do you know? (Max length 800 words / Weighting 20%)

 

4. Marketing and Promotion

What strategies, channels and messages are used to communicate information to mature-age visitors? Why are they used? Are they successful? How do you know? (Max 800 words / Weighting 20%)

 

5. Due Diligence

You do not need to do anything for this section. As part of the due diligence process, assessment will also include:

1. How you have communicated through publicly accessible channels that are popular with mature-age travellers, such as Facebook, WikiCamps and your website (Max 0 characters / Weighting 10%)

2. Online reviews through popular channels, such as Facebook, Google and WikiCamps (Max 0 characters / Weighting 10%)

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FOR BEST GREY NOMAD FESTIVAL OR EVENT

 

NOTE: The event or festival must have been held at least once during the qualifying period of 1 November 2022 to 1 November 2023.

 

Overview. Describe the town or destination/s where the event occurred, including population, location, major industries and the relative importance of tourist visitation to the local economy PLUS the event date/s, how the festival or event came into being, including drivers / motivation, budget and public involvement. This question is NOT scored and provides judges with important background information. (Maximum 500 words / Weighting = 0 %)

 

1. Facilities and Amenities

What facilities and amenities did you provide at the event that made the lives of Grey Nomad event visitors healthier, happier and safer? (Max = 1,000 words / weighting 25%)

TIP: Show judges that you are mindful of the physical and emotional wellbeing of the older traveller by matching your products with the nominated aspects i.e. happier, healthier, safer.

 

2. Services and Experiences

What services and experiences did you provide that made the lives of Grey Nomads less stressful, happier and safer? (Max 800 words / Weighting 20%)

 

3. Promotion

How do you promote your festival or event to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind? (Max 800 words / Weighting 20%)

 

4. Success

Outline the success you have enjoyed in attracting, as well as satisfying, mature-age visitors. (Max 600 words / Weighting 15%)

TIP: Consider using charts to show numbers or trends, testimonials to show satisfaction etc. 

 

5. Due Diligence

You do not need to do anything for this section. As part of the due diligence process, assessment will also include:

1. How you have / your event has communicated through publicly accessible channels that are popular with mature-age travellers, such as Facebook, WikiCamps and your website (Max 0 characters / Weighting 10%)

2. Online reviews through popular channels, such as Facebook, Google and WikiCamps (Max 0 characters / Weighting 10%)